Rob Swystun – Medium

Rob Swystun

EV 101 for Auto Sales: How to Sell Electric Vehicles to Your Customers

Memorial Day is coming and that means your dealership needs to be ready for all the shoppers looking to buy a new vehicle on what is…

May 8, 2023

EV 101 for Auto Sales: How to Sell Electric Vehicles to Your Customers

May 8, 2023

EV Charging: An Additional Revenue Source

No matter what type of business you run, if visitors park at your location, adding electric vehicle (EV) charging equipment can be a…

Apr 27, 2023

An electric vehicle charging station.

Apr 27, 2023

Can EVs keep up with rough terrain and cold weather?

We all know electric vehicles (EVs) are fantastic for driving in beautiful weather on nicely paved roads. On a pleasantly warm day…

Mar 15, 2023

An electric off-road vehicle.

Mar 15, 2023

Beyond Monetization: Why Canadian Businesses Should Install an EV Charger

Unlike other countries, in Canada businesses are not allowed to resell electricity by the kilowatt hour (kWh). This could be an issue for…

Jul 22, 2022

An electric vehicle being charged.

Jul 22, 2022

Fighting for the Future of Food: The Movement to Save Crop Biodiversity in Canada

Amidst the sounds of trickling water from a nearby fountain and large, industrial fans creating a breeze for the colourful palette of…

May 3, 2022

Fighting for the Future of Food: The Movement to Save Crop Biodiversity in Canada

May 3, 2022

Ice Age Glaciers May Be Long Gone, But They’re Still Affecting the Earth (& Will Be for Millennia…

Like a massive hangover after the party of the millennium, Lake Manitoba, Lake Winnipeg and the rest of the province of Manitoba are all…

Apr 27, 2022

Ice Age Glaciers May Be Long Gone, But They’re Still Affecting the Earth (& Will Be for Millennia…

Apr 27, 2022

Ancient Glacial Lake had Massive Impact on Climate, Slowed Warming of Earth

The Canadian province of Manitoba has an intimate connection with historical climate change thanks to having the largest lake in the world…

Apr 21, 2022

Ancient Glacial Lake had Massive Impact on Climate, Slowed Warming of Earth

Apr 21, 2022

Why the Media Needs to Start Using “Murdered” Instead of “Killed” When Referring to Mass Shooting…

Murdered is a better way to describe how mass shooting victims died.

Apr 20, 2021

A memorial for victims of the Christchurch Mosque shooting in New Zealand.

Apr 20, 2021

How to Attract the “Ladies of Voice Search” to Your Site

This post originally appeared on my blog.

Mar 31, 2021

Carving of four ladies representing Siri, Alexa, Cortana and Google Voice Search Assistant.

Mar 31, 2021

How to Create the Perfect BusinessCopywriting Brief

How new entrepreneurs who are hiring copywriters for the first time can prepare a copywriting brief.

Mar 17, 2021

Toy robot holding a pencil and saying “What do you mean just wing it?”

Mar 17, 2021

Rob Swystun

Rob Swystun

I strongly believe that business communication is still human communication and businesses should connect with people, not Google algorithms.

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