Rob Swystun – Medium

Rob Swystun

EV 101 for Auto Sales: How to Sell Electric Vehicles to Your Customers

Memorial Day is coming and that means your dealership needs to be ready for all the shoppers looking to buy a new vehicle on what is…

7 min readMay 8, 2023

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EV 101 for Auto Sales: How to Sell Electric Vehicles to Your Customers

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Rob Swystun

EV Charging: An Additional Revenue Source

No matter what type of business you run, if visitors park at your location, adding electric vehicle (EV) charging equipment can be a…

4 min readApr 27, 2023

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An electric vehicle charging station.

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Rob Swystun

Can EVs keep up with rough terrain and cold weather?

We all know electric vehicles (EVs) are fantastic for driving in beautiful weather on nicely paved roads. On a pleasantly warm day…

6 min readMar 15, 2023

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An electric off-road vehicle.

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Rob Swystun

Beyond Monetization: Why Canadian Businesses Should Install an EV Charger

Unlike other countries, in Canada businesses are not allowed to resell electricity by the kilowatt hour (kWh). This could be an issue for…

8 min readJul 22, 2022

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An electric vehicle being charged.

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Rob Swystun

Fighting for the Future of Food: The Movement to Save Crop Biodiversity in Canada

Amidst the sounds of trickling water from a nearby fountain and large, industrial fans creating a breeze for the colourful palette of…

6 min readMay 3, 2022

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Fighting for the Future of Food: The Movement to Save Crop Biodiversity in Canada

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Rob Swystun

Ice Age Glaciers May Be Long Gone, But They’re Still Affecting the Earth (& Will Be for Millennia…

Like a massive hangover after the party of the millennium, Lake Manitoba, Lake Winnipeg and the rest of the province of Manitoba are all…

5 min readApr 27, 2022

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Ice Age Glaciers May Be Long Gone, But They’re Still Affecting the Earth (& Will Be for Millennia…

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Rob Swystun

Ancient Glacial Lake had Massive Impact on Climate, Slowed Warming of Earth

The Canadian province of Manitoba has an intimate connection with historical climate change thanks to having the largest lake in the world…

5 min readApr 21, 2022

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Ancient Glacial Lake had Massive Impact on Climate, Slowed Warming of Earth

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Rob Swystun

Why the Media Needs to Start Using “Murdered” Instead of “Killed” When Referring to Mass Shooting…

Murdered is a better way to describe how mass shooting victims died.

4 min readApr 20, 2021

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A memorial for victims of the Christchurch Mosque shooting in New Zealand.

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Rob Swystun

How to Attract the “Ladies of Voice Search” to Your Site

This post originally appeared on my blog.

7 min readMar 31, 2021

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Carving of four ladies representing Siri, Alexa, Cortana and Google Voice Search Assistant.

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Rob Swystun

How to Create the Perfect BusinessCopywriting Brief

How new entrepreneurs who are hiring copywriters for the first time can prepare a copywriting brief.

10 min readMar 17, 2021

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Toy robot holding a pencil and saying “What do you mean just wing it?”

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Rob Swystun

Rob Swystun

I strongly believe that business communication is still human communication and businesses should connect with people, not Google algorithms.

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